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Insights and musings

Brand authenticity: What it is and why it’s important

No matter the size or scale of your business, ‘authenticity’ is an aspect of branding that’s important to consider in order to stay competitive in today’s modern market. Authenticity is a trendy marketing buzzword, but there’s good reason behind its … Read More

How to choose which social media channels are right for your business

These days, it’s impossible to run a business without encountering what feels like a requirement to have and maintain multiple social media accounts. We’re often asked by clients, “How do I know which social media networks are right for … Read More

The power of ‘intangibles’ in adding value to your brand

In his book The Brand Flip, Marty Neumeier (also author of the classic The Brand Gap) offers a concept that marketing strategists and executives, and really anyone who contributes to any experiential elements of any brand ever, should take seriously to heart. It’s … Read More

The Story of the Tenth Crow

Perhaps you’re wondering what’s up with our company’s name. Tenth Crow? It’s certainly unique. Why tenth, and why crows? These are good questions – and there’s a good story behind it. But first, let’s start with the nature of rebranding.

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