Building trust with new patients takes time. Once they’ve come to you, focus your marketing efforts on keeping their confidence. Read More
I don’t like to write/talk about myself much, but people often ask how I went from being a business lawyer to working in healthcare marketingRead More
Think of caregivers as your typical prospective patient … plus having a bunch of other needs, interests, and challenges.
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Grassroots healthcare organizations that serve marginalized communities must work hard to avoid stereotypes, understand their audiences, and meet people where they are.Read More
Healthcare brands build trust by sharing information, expertise, and resources with their communities. And trust is your biggest business asset.
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When someone is seeking medical care, they want to feel confident about choosing your organization. Comments and stories from real patients help build that trust.
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Misinformation about health and wellness is nothing new. But it circulates more quickly and gains more influence than ever. Here are ways healthcare marketers can bust the myths and build trust in their brands.
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When marketers launch a new brand into the world, it’s not finished. Here’s what to do and look for at every stage of your brand.Read More
If you’re time-stressed, it’s tempting to dive into designing a campaign before nailing the strategy. Don’t make that mistake.
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Campaigns can look “upstream” to address systemic social issues at the root of poor health.Read More
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