Challenge
When Northwestern Medical Center opened its new sleep clinic, they wanted more than just visibility, they wanted people to recognize the signs of sleep issues in themselves or loved ones. We were brought in to develop a campaign that raised awareness of both the service and the symptoms it could help address.
Goals
- Build awareness of new sleep clinic services and who might benefit from an appointment.
- Drive landing page visits where users could learn more about services and fill out a form to request a call.
- Increase appointments at the new sleep clinic.
- 36% traffic increase Landing page visits rose by 36% in the first six months of the campaign
- 7.61% CTR Surpassing the 3.27% average click-through rate for medical PPC campaigns
- 7.03% CVR More than twice the 3.36% average conversion rate for medical PPC campaigns
We are seeing results from the FB ads—with several calls on Mondays from people in the Burlington area who want to switch to NMC. Must be FB perusing on the weekend!
Kate Laddison, Director of Communications, Northwestern Medical Center
