Challenge
Citizen Advocates was establishing a charitable foundation to support key causes advancing the health and wellness of communities spanning a six-county region in the North Country of New York. They needed this foundation to have a unique, welcoming identity, but also to identify as a Citizen Advocates’ initiative.
Goals
- Craft a meaningful name for this new charitable foundation.
- Build a brand that not only reflects the foundation’s purpose but also serves as a compass for future growth.
- Clearly represent the foundation’s place within the Citizen Advocates’ family of brands.
- Design and develop a new website housing their initiatives, success stories, events, and donations.
