Challenge
We needed to distill a mountain of complicated information, translating a health network’s complex strategies for addressing some rather complicated challenges into easy-to-understand concepts and tools that resonated with its diverse external stakeholders–driving greater clarity, engagement, and alignment outside and within the organization.
Goals
- Create a website that walked stakeholders through the issues in a transparent, easy-to-follow experience.
- Generate campaign site visits from the most relevant audience segments.
- Increase awareness and social engagement around UVMHN initiatives, budget concerns and successes.
Outcomes
Within one year of launch, our custom website received:
- 23,650 unique users
- 41,558 page views
- 31,005 website sessions
