Challenge
Sunsoil CBD had a standout product, a distinct process, and a fresh logo, but hadn’t yet defined how it’s visual identity should be used going forward. Through a brand awareness campaign, we needed to develop key branded materials and better define a cohesive visual identity to guide future efforts.
Goals
- Create foundational brand collateral from newly established visually identity.
- Develop an engaging trade show experience that expressed their mission, vision, and brand differentiators.
- Build on and expand their visual identity with a brand awareness marketing campaign.
