Challenge
Local banking has evolved rapidly in recent years. NBM needed a website that honored its deep local roots and history, without being mistaken for a small-scale operation. We showcased their cutting-edge technology, enhanced user experience, and digital tools, all while emphasizing their genuine local presence.
Goals
- AAA accessibility compliant.
- Flexible, robust and multimedia capable consumer education center.
- Fluid, responsive site for all devices.
- Seamless integration of several third party vendors.
- Intuitive, user friendly internal interface for easy updates and edits.
Outcomes
With increased functionality, flexibility and a solid SEO foundation we were able to increase traffic to the site, decrease bounce rates and increase the amount of time people spent on the new site.
- 68% increase in new users within the first 18 months of the new site launch – from 122,454 new users in the previous 18 months to 206,109 new users in the 18 months following the launch
- 39% decrease in bounce rate after launch
- 79% increase in average time spent on the website after launch, going from 43 seconds to 3 minutes 26 seconds
Tenth Crow was great to work with! They designed a new website for us that was both beautiful and intuitive to use.
Sales language and calls to action were built in throughout the site to promote our products and services to new and existing customers. It was a collaborative partnership, and they were able to put everything we asked for into reality. We are very pleased with the final outcome and would highly recommend Tenth Crow.
Jonathan Connor, Marketing Manager, National Bank of Middlebury
