Northwestern Medical Center

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Northwestern Medical Center is a nonprofit, community hospital located in St. Albans, VT. Comprised of 15 departments and services and 10 affiliated practices, NMC provides exceptional care throughout northwestern Vermont. We’ve been there to help them with all their marketing needs; from updating branding across all departments and practices to creating marketing materials, redesigning their websites, developing and implementing advertising campaigns and more.

Brand identity

Print advertising

Digital advertising

Photography

Social media

Website design

Copywriting

Media planning

Print design

Video

Radio

Tradeshow

Website

We worked with NMC to develop a completely new website; their goals for the new site included improved user navigation, easier-to-use backend functionality and a livelier appearance with real photos of their providers and patients in action. Guided by thorough competitor research and interviews with users of the site, we designed and developed a responsive site that exceeded NMC’s goals. The site is equipped with a Blog, a dynamic calendar, a community engagement section, donation capability and a physician directory that connects with each area of service, for provider transparency. This site won first place for the 2016 New England Society for Healthcare Communications’ Lamplighter Award for Best Website under $100,000.