Challenge
When COVID hit, Northwestern Medical Center had to rapidly shift to telemedicine—without disrupting care or overwhelming patients. They brought us in to help with communications: creating a campaign that explained the benefits, addressed common concerns, and guided people through how to get started.
Goals
- Build awareness around the service and dispel common misconceptions about it.
- Guide patients to a centralized landing page of information about telemedicine and how it works.
Methods and outcomes
Considering it was during the start of COVID, we needed to reach people in their homes. We prioritized digital and social marketing channels and direct mail, guiding people to a custom landing page explaining telemedicine and how to get started with it.
- 2,572 users visited our dedicated landing page within the first 100 days of the campaign
- 6,194 page views on dedicated landing page within 100 days of the campaign
- 2.79% bounce rate, showing a large amount of engagement with the landing page
