Challenge
Recruiting for rural hospitals presents real challenges. With smaller talent pools and tough competition from larger systems, it takes more than a standard job post to attract the right candidates. Success often comes down to telling a strong, authentic story—one that highlights not just the role, but the impact, the lifestyle, and the connection to community that rural healthcare offers.
Goals
- Create targeted recruitment campaigns that reach qualified candidates beyond the immediate geographic area.
- Showcase the community impact and quality of life to attract mission-driven candidates.
- Differentiate the hospital’s culture and values from larger competitors through storytelling and visuals.
- Attract potential recruits to the landing page and have them signal interest through a dedicated form.
Outcomes
By strategically combining social media advertising, targeted digital search, local newspaper outreach, career fair materials, and custom landing pages, we successfully filled RN positions at a pace that outperformed national benchmarks. While the average time to fill an RN role is 83 days (2025 NSI National Health Care Retention & RN Staffing Report), in just the first 10 months of the campaign, NMC hired nurses at:
- 2.5x the national average
