So, what’s stopping you?

Coordinating a COVID vaccine campaign amongst five agencies to empower and educate a vulnerable population about vaccine access.

Using methods that effectively target rural areas and older populations, we developed materials and personas that connected with the audiences and directed them to the resources they needed.

Concept and design
Website design and development
Promotional collateral design
Communications and media plan
Coordination and management of partnering vendors
Copywriting and editing
Video creative direction
Media kit

Tenth Crow worked well with our team of five different organizations, helping us to collaborate and make decisions quickly. They understood the challenges of our demographic (65+) and created advertising that was simple, easy to understand and diverse in creativity.

They were also very helpful in the media strategy and buys that extended across the state and involved a variety of methods (radio, TV, print, digital). They kept the project on time and on budget.

Mary Ellen Reis, Director Of Communications and Development, northeast kingdom council on aging

As the campaign continued, the priority became encouraging the target population to get their COVID-19 booster.

We evolved the messaging and imagery while staying consistent with the campaign look and feel. Based on the campaign’s initial results, we were able to focus the remaining budget on the most successful communications platforms.

Results for the campaign landing page:

4.9K site visits
5.7K page views