Reflecting thoughtful growth with visual identity with Swell

Abstract brand image for Swell featuring organic shapes and muted tones, reflecting calm and intentional business growth.
Visual identity banner for Swell, designed to convey organic growth, clarity, and calm in contrast to high-pressure industry norms.

Challenge

Swell is a business and marketing consulting agency that wanted to break from the high-intensity norm of its industry. They envisioned a brand identity reflecting organic, calm, and thoughtful growth, aimed at helping companies scale intentionally—particularly those not ready for a large firm or in-house marketing team.

Goals

  • Reflect Swell’s values and mission of helping companies find calm, calculated growth.
  • Differentiate from large-scale agencies.
  • Create visual cohesion across touchpoints.

Let’s further your mission together

Have a project in mind?

Say hello at info@tenthcrowcreative.com, or tell us more about your project and organization by getting started below.

Get started