Campaigns that spark action.

Industry and audience research

Success begins with understanding your industry, defining your audience, and clarifying the actions you want them to take. This information informs every aspect of messaging, design, and channel selection for a productive campaign. Includes:

• Competitive landscape research
• Evaluation of user experience through the lens of desired results
• Establishing overarching goals followed by clear, measurable KPIs (Key Performance Indicators)
• Persona building for key audience segments and identification of audience needs, motivations, and potential barriers to engagement

Developing the concept and messaging

Guided by the above information, we develop 3-4 campaign concepts that include:

• Headlines, taglines or other supportive text and calls to action
• 2-3 rounds of revisions
• Headline variations that target specific audience

Communications plan

Driven by our established personas, goals, and budget, we create a curated communications plan. We find where your people are and how best to get your messaging in front of them, including:

• Google, Meta, LinkedIn, Youtube and more digital ads
• Adjustments to user path and experience
• Videos
• OOH tactics such as direct mail, billboards and bus wraps
• Radio
• Event or conference materials and promotional items
• Email campaigns

Design the campaign

Driven by the approved messaging and communications strategy, we design the look and feel of your campaign. We start with one item, typically a digital ad, and once we have approval, iterate it along all the media buys approved in the communications plan.

Measure and adjust

Gone are the days of guesswork—ongoing tracking gives you a clear view of how your campaign aligns with your KPIs. Moving budgets to better performing tactics only makes sense and we provide recommendations throughout the campaign.