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Insights and musings

Partnerships are critical to improving a community’s mental and physical health

Creating a healthier population truly does take a village, and marketing is key to communicating the benefits.
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Target your healthcare marketing campaigns to the right audiences

How healthcare marketers can identify and communicate with the right people at the right timeRead More

Small Acts of Community Campaign Launched

Proud of our team developing and launching the “Small Acts of Community” campaign for a group of Burlington area nonprofits and organizations who have come together with a rallying call for our beloved Queen City and its surrounding communities. … Read More

Email marketing best practices for medical providers

Email is an essential part of the healthcare marketing mix. Here are 6 best practices we’ve developed in our work with brands in the healthcare field.
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Marketing healthcare practices with multiple locations

As your healthcare organization grows, brand consistency becomes even more important. Here are some tips for making it happen.Read More

How healthcare marketers can attract new patients

So many factors influence consumers’ decisions to visit a new provider; here are 6 that marketers should pay attention to.
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How to get your healthcare website to rank higher in search

Every marketer aspires to get their brand at the top of Google’s search results page. The faster a prospect spots your healthcare brand, the faster they can access care. Here’s how to improve your search ranking. Read More

Healthcare marketers: Time to build better collaboration with HR

8 strategies for creating a winning partnership between Marketing and HR teamsRead More

Telehealth is here to stay; what marketers need to know

As healthcare organizations invest in telehealth, marketers are charged with getting the word out and shaping the experience.Read More

Tips for marketing your healthcare brand on social media

About 90% of the American public uses at least one form of social media. It’s not just a platform for staying connected with friends; people use social channels to get their information and news. Read More