- Branded Communications
Brand and identity test
Why invest in your brand?
The time, effort and cost that goes into branding can feel hard to justify—until you realize it’s the foundation everything else relies on. Without it, your offerings lack structure, clarity, and direction.
With it, you have laid the groundwork for lasting impact:
- Clear communications build trust and avoid inconsistent and sometimes conflicting messaging, confused customers and weakening credibility.
- Attract people who align with your values, including future employees, partners, and investors.
- Ensure that people recognize you, remember you, and understand what makes you different—beyond just price or product.
- 20% Businesses that invest in strong branding outperform competitors by 20% (Forbes / McKinsey reports)
- 70% improved brand perception by consistent and clear messaging (AdWeek, 2023).
FREE DOWNLOAD
Define your brand & grow your impact. Start here.
Branding can seem complicated, but the basic steps are something you can (And we even encourage you to!) start on your own, with or without our help. We’ve put together a guide to walk you through some simple but effective branding exercises to get you going.
Yes, we’ll ask for your email, but we promise not to overload your inbox with sales emails—we’re not fans of that either.
Our core branding services
Offering comprehensive branding services, we’re here to help with anything you might need. If it’s not listed, drop us a line at info@tenthcrowcreative.com.
Explore brand & identity work
- Brand & Identity
Establishing a nonprofit housing brand with Let’s Build Homes
Our brand & identity process
/1
Research, interviews and anaylsis
We call this the due diligence stage of work, likely because Mark was a lawyer in his past life. It means we take a deep dive into and research all that is your business, the market you live in and the people you want to connect with. This stage culminates with a brand assessment. We often use a combination of the following tools:
- Interviews with internal and external stakeholders
- Competitive landscape research
- Brand awareness surveys
- Touchpoint analysis, digital and print
- SWOT analysis
/2
Developing the visual identity
Once we have a solid brand assessment to guide our design, we get into the fun stuff:
- Logo system development
- Color pallet and usage direction
- Imagery style
- Iconography, graphics, textures
- Typography usage, print and digital
/3
Define brand messaging, voice and tone
We develop your brand tone and messaging guidelines to ensure you have the following:
- Consistent tone and voice, no matter who is creating content or interacting with your audience
- Communication that is target audience focused
- Improved efficiency, create content faster and more effectively without second-guessing how to represent the brand.
/4
Create brand book and usage guidelines
We compile all the approved creatives and guidelines into easy-to-access reference books – one more focused on a larger view of the brand and one that gets into the nitty gritty of design, rules.
These books are great tools for internal direction, onboarding new employees or outsourcing design work without fear of losing brand consistency.
/5
Roll out the new brand
We fully customize this phase to what our partners need but it often includes the following:
- Website refresh or redesign
- Templates for marketing materials like business cards, letterheads, email signatures, brochures, and packaging.
- Digital templates
- Brand video
- Internal Brand launch presentation
- Launch campaign
- Swag or merchandise
- Updated marketing collateral
Let’s further your mission together
Have a project in mind?
Say hello at info@tenthcrowcreative.com, or tell us more about your project and organization by getting started below.
Get started