Transforming the identity of a well-established, but not well-known or understood, leader in behavioral healthcare.

Citizen Advocates is the leading behavioral health and developmental disabilities provider in upstate New York. While it has always had a presence in its communities, it was that of a quiet, invisible giant rather than the vocal, visible, cutting-edge leader in holistic community healthcare that it is. The organization had also evolved over time and management felt its then-current brand identity didn’t accurately reflect its goals, values and aspirations. There was also confusion in the marketplace about Citizen Advocates due to some murky branding in the past and historic usage of alternate names for the organization.

Brand Identity
Logo evolution
Web design