Challenge
Formerly known as the Champlain Valley Association on Aging (CVAA), Age Well supports seniors who live at home, coordinating a wide array of free services, community events and volunteers to help Vermonters age well.
When our partnership with CVAA began, they were looking to refresh their brand with a new identity that better represented their energetic, proactive culture and values. We leapt at the chance to collaborate with an organization whose mission is so meaningful and whose work has a profoundly positive impact on the lives of thousands of our community members.
Goals
- Identify and articulate core brand values, mission, and personality.
- Design a professional yet approachable visual identity that reinforces their brand mission and values.
- Create and design new branded touchpoints, communications tools and advertisements.
- Execute a smooth brand launch, supported by a dedicated launch event.
