You can say your brand stands for xyz, but in reality, people’s perceptions, impressions, gut feelings, and understandings of who your organization is and what it stands for makes up your brand (whether you like it or not). As organizations … Read More
In today’s competitive healthcare market, the importance of having a brand that communicates trust, safety and health is paramount. All three are essential – yet nonphysical – aspects of your healthcare brand’s equity, and all three can be established and … Read More
