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Insights and musings

Why a strong brand identity is important for healthcare and wellness organizations

At Tenth Crow Creative, we work with a variety of organizations that address social determinants of health (SDOH) in their communities. SDOH are conditions in the environments in which people are born, live, learn, work, play, worship, and age … Read More

COVID-19, Social Determinants of Health & Value-Based Care

We are all struggling through this pandemic but, unfortunately, some are struggling more than others. Recent studies show that there has been a significant disproportionate impact on Hispanic and Black Americans.¹ The explanations for the difference vary and include … Read More

Identifying Community Social Determinants of Health

Housing, social supports, geography, and education/school education are tapped as top common social determinants of health. But, customization is key in identifying your community’s social determinants of health, and establishing partnerships with some or all of your community stakeholders is … Read More

SDOH Strategy – Best Practices

These best practices for developing a community social determinants of health strategy underscore the importance of having comprehensive, multi-targeted and coordinated communications strategies, plans and executions. Learn more.

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Addressing Social Determinants of Health Provide Economic Opportunities

Within every threat is an opportunity. Addressing social determinants of health in our communities will not only improve health outcomes and lower healthcare costs but will create a host of mission-driven economic opportunity. That’s an important message to communicate and … Read More

06 Mar '19

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Rebrands & returns on investment for your healthcare, wellness, or community-based organization

“So, how will our return on investment be measured for this rebrand?” That’s a question we sometimes get when a client is contemplating a rebrand. The advancement of digital technology has certainly changed the marketing world, especially those advancements … Read More

What is Brand Essence and why should you care?

We have created and evolved brands for a wide variety of clients and, of course, have a process for doing so. Our process is exploratory and collaborative, designed to dig deep to determine the brand and identify its components. … Read More

Conducting the Search for a Branding or Creative Agency: A How-To for Law Firms

This post follows a post we recently shared on the importance of law firms finding a shared purpose. We now focus on how to go about discovering your shared purpose and bring it to life.

As mentioned before, you … Read More

The Future of Healthcare Marketing: Fostering Communities of Wellness

Healthcare marketing is changing…and in an exciting way. No longer is it just about touting how you have the best orthopedic practice in the region and patients should come there to get their knees fixed. Regardless of what will … Read More

Practicing thought leadership for your healthcare organization

No company starts as a thought leader within their industry. Rather, their reputation as a forward thinking industry leader is built through time, effort and commitment to learning and sharing knowledge that helps move their field forward . In … Read More