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Marketing Archives - Page 5 of 5 - Tenth Crow Creative

How to know if content marketing is right for your professional services firm

Over the last five years, content has become a cornerstone of successful digital marketing strategies for businesses across industries, for a few simple and compelling reasons, which we’ll discuss below. For professional service firms and organizations, digital content can often … Read More

How (and why) to develop an ideal client profile for professional service firms

Most professional service organizations operate with a nonexistent – or at best, a hazy – sense of exactly who they exist to serve. The official term for this person is “ideal client”, and this blog post will explain why and … Read More

Honesty in Healthcare Branding: How one hospital used transparency in their marketing

Located in St. Albans, Vermont, Northwestern Medical Center (NMC) is a non-profit community health center with a majority of their patients residing in the rural areas of northwestern Vermont. When coming up with a campaign for their Orthopaedics department last October/September, … Read More

Why your professional service brand’s visual identity matters more than you think

One of the best ways to ensure that your professional service brand stands out against the competition is to give it a distinctive, singular design style. In this post, when we talk about design, we are talking about the … Read More

How to know if your professional service is ready for a rebrand

A recent study from the Technology Services Industry Association (TSIA) has found that a company’s success is “increasingly being determined by their ability to ‘defend and protect’ AND ‘adapt and transform’ at the same time.” This balance between upholding tradition and … Read More

Wondering how your professional service is unique? First, look at how it’s not.

Professional Service organizations (law firms, healthcare organizations, banks and financial services, architects and the like) face a unique challenge: claiming a unique positioning in a highly competitive market full of “me too” brands. Nothing is more important to long-term business … Read More

How to find your professional service firm’s differentiation factor

Claiming brand differentiation can be difficult for professional service firms for a number of reasons:

  • Professional service industries are constantly undergoing change, and firms find themselves shaping and expanding services to meet evolving demands
  • Professional service firms often wind … Read More

8 brands we fell in love with in 2016

It’s a fact of life: we all interact with dozens of brands a day. From the brands of toothpaste or coffee we choose to the clothes we choose to wear to work, we’re swimming in brand choices and developing brand … Read More

6 signs that your medical practice is ready for a rebrand

As with any business or organization, from time to time, it’s important for healthcare organizations and medical practices to check in on the health of their brands. Brand assessments are a natural, essential step in the evolution of any … Read More

How to choose which social media channels are right for your business

These days, it’s impossible to run a business without encountering what feels like a requirement to have and maintain multiple social media accounts. We’re often asked by clients, “How do I know which social media networks are right for … Read More