Vermont State Dental Society

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Educating Vermont’s population and state legislators about the importance of local dentists and their positive impact on our communities

Vermont State Dental Society (VSDS) came to us with a rough campaign concept, ‘Care Beyond the Chair’. The campaign’s goal was to help Vermonters and, in particular, state legislators understand how much local dentists do for their communities beyond their offices. Needing help bringing this idea to life, they contacted us to create a new visual identity (separate from their current branding), messaging and a comprehensive media plan.

Campaign identity

Logo design

Social media planning and implementation

Copywriting

Media planning, PR

Print design

After launching the Care Beyond the Chair campaign, we began to integrate the new look and feel into VSDS’ main brand and expand the messaging to further educate Vermonters about the importance of oral health and to address the shortage of dentists in the state by helping to recruit more.