Be you

Why invest in your brand?

The time, effort and cost that goes into branding can feel hard to justify—until you realize it’s the foundation everything else relies on. Without it, your offerings lack structure, clarity, and direction.

With it, you have laid the groundwork for lasting impact:

  • Builds trust with clear communication, and prevents confusion, inconsistent messaging, and diluted credibility.
  • Attracts people who align with your values, including future employees, partners, and investors.
  • Helps ensure that people recognize you, remember you, and understand what makes you different—beyond just price, service, or product.
  • Supports smoother onboarding and alignment across teams by providing a shared language and direction.
  • Makes marketing more efficient, focused, and effective by anchoring campaigns in a cohesive identity.
  • Builds long-term loyalty by reinforcing a consistent experience across every touchpoint.
  • Gives you confidence and clarity when making decisions about growth, partnerships, or new offerings.

Sources: 20%  80%

  • 20% Businesses that invest in strong branding outperform competitors by 20%
  • 80% Color improves brand recognition by up to 80 percent.
Fieldstone foundation logo on hats

I have stared at your logos all day and could not be more pleased with the direction!

Jennifer Bilow, Executive Director Fieldstone Foundation

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Our brand & identity process

Research, interviews and analysis

We call this the due diligence stage of work, likely because Mark was a lawyer in his past life. It means we take a deep dive into and research all that is your organization or business, the market you live in and the people you want to connect with. This stage culminates with a brand assessment. We often use a combination of the following tools:

  • Interviews with internal and external stakeholders
  • Competitive landscape research
  • Brand awareness surveys
  • Touchpoint analysis, digital and print
  • SWOT analysis
three pages of a brand assessment report on display

Developing the visual identity

Once we have a solid brand assessment to guide our design, we get into the fun stuff:

  • Logo system development
  • Color pallet and usage direction
  • Imagery style
  • Iconography, graphics, textures
  • Typography usage, print and digital
Page from Swell's brand guide

Define brand messaging, voice and tone

We develop your brand tone and messaging guidelines to ensure you have the following:

  • Consistent tone and voice, no matter who is creating content or interacting with your audience
  • Communication styles built for your audience
  • More efficient and faster content creation. Guidelines take the guesswork out, so every project starts ahead and aligned, not from scratch.
Page out of Evernorth's new brand book about the brand's voice

Tie it all together with a branded concept, brand book, and usage guidelines

Using your new brand identity we create a piece that shows how it will work in a real application. This collateral is often an advertisement, brand brochure or something similar.

We compile all the approved creative and guidelines into easy-to-access reference books—one more focused on a larger view of the brand and one that gets into the nitty gritty of design, rules.

These books are great tools for internal direction, onboarding new employees or outsourcing design work without fear of losing brand consistency.

Inside and cover spread of Agewell brand book and guide

Roll out the new brand

We fully customize this phase to what our partners need but it often includes the following:

  • Website refresh or redesign
  • Business cards, letterheads, email signatures, brochures, and packaging
  • Digital templates
  • Brand video
  • Internal brand launch presentation, launch campaign
  • Swag or merchandise

 

Evernorth responsive website displayed on laptop, tablet and phone

Let’s further your mission together

Have a project in mind?

Say hello at info@tenthcrowcreative.com, or tell us more about your project and organization by getting started below.

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